Hard times for PC producers
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The crisis in world financial markets has an impact on the sector of new technologies. IT companies either already begun or will begin to feel its only effect in a more or less serious manner. However, while most brands can expect to fall in turnover and a few lean years, which is already smaller companies simply market threatens death. Analytical firm IDC estimates appear to confirm this thesis.
Richard Shim, IDC analyst quoted by our colleagues from the U.S. to issue Computerworld expected consolidation of the market of personal computers. Great manufacturers active in this market segment count values with a decline in sales, while small companies may not survive the crisis. The need to curb spending will make the big players will not take over the smaller - the others are in many cases forced to cease operations. IDC expects that 2009 sales of new computers as it will increase slightly (by 3.8%), but its value will fall by 5.3%.
Another research company, iSuppli, in turn adjusted its previous forecast of sales in 2009 According to the company next year - instead zapowiadanego previously pecetów increase the number of sales by almost 12% - should be expected that purchasers will by 4.3% more new computers than in 2008
Are concerns clearly affected the economy fall? The commentary to these reports IDC asked the representative of Poland, Damian Godosa.
Market to slow
Leading manufacturers of computers in Poland (source: IDC Poland) Czo?owi computer manufacturers in Poland (source: IDC Poland) is already known that the Polish market for PCs also touches recession. The IDC forecast shows that in 2008 sales by 17% of PCs more than a year earlier. In 2009, the dynamics of this drop nearly tripled, to 6%. "However, because this market is constantly growing for years, will not feel any sharp collapse and financial crisis will cause the growth will be lower than the original estimate assumed. The most important reason, it should be noted that some companies stand still budgets for the purchase of equipment" - the analyst .
As for the proportion of market share of notebook manufactured by large companies, and those built by small, often multi-company or company brand niewyrobionej yet, it sprzedajr in Poland is mainly international corporations. D. Godos: "It is well known, although some brands such as NTT, Aristo, Icom, California Access, Notestar the Optimus, but their combined share of the amount of notebooks sold in Poland accounts for about 3% of the market. By the end of most of these players can sell a total of over 20 thousand. units, which translates N.B to 0.5% of the market. " Small companies operating locally, making the notebooks also can not boast of a significant market share, which is estimated at 3%.
In the case of desktop case is slightly different. "7 In the first ten companies in 10 Polish companies and only 3 to international players. In addition, as interest, in addition to 'brandowych' producers' share of the smaller desktops, local sk?adaczy is over 45%!" - D. Godos inform.
Buy or made?
In today's financial crisis, users suffer from it. Therefore, we asked our call so that the situation is more likely in Polish realities:
- Users buy pecety large producers, because they believe that in difficult times it is the best investment, or:
- Users buy pecety filed by small companies or self kompletuj? the necessary components, since they consider the economic factor as decisive?
"Clients have their habits, for which the financial crisis should not affect significantly. If the company is buying equipment przyzwyczai?a for years to buy from local typesetter and is satisfied with the service, will probably continue to do so. May extend the life cycle of PCs but the decision from whom to purchase the equipment will remain the same. The prices of branded machines in the event of increased price competition has already declined to a level similar to the computers made the price so it is no longer the decisive criterion for deciding to purchase "- D. Godos think.
What about resellerami?
D. Godos argues that in a small typesetter is a concept almost identical to the reseller, so in addition to computers he is offered the whole range of other products. For such entities slowdown in PC sales growth will also be felt as for the producers. "In the slowdown will be looking closely at it a little closely, which products have the greatest potential and to tailor its offer ... on average, suffer as much as all the IT products market ..."
Richard Shim, IDC analyst quoted by our colleagues from the U.S. to issue Computerworld expected consolidation of the market of personal computers. Great manufacturers active in this market segment count values with a decline in sales, while small companies may not survive the crisis. The need to curb spending will make the big players will not take over the smaller - the others are in many cases forced to cease operations. IDC expects that 2009 sales of new computers as it will increase slightly (by 3.8%), but its value will fall by 5.3%.
Another research company, iSuppli, in turn adjusted its previous forecast of sales in 2009 According to the company next year - instead zapowiadanego previously pecetów increase the number of sales by almost 12% - should be expected that purchasers will by 4.3% more new computers than in 2008
Are concerns clearly affected the economy fall? The commentary to these reports IDC asked the representative of Poland, Damian Godosa.
Market to slow
Leading manufacturers of computers in Poland (source: IDC Poland) Czo?owi computer manufacturers in Poland (source: IDC Poland) is already known that the Polish market for PCs also touches recession. The IDC forecast shows that in 2008 sales by 17% of PCs more than a year earlier. In 2009, the dynamics of this drop nearly tripled, to 6%. "However, because this market is constantly growing for years, will not feel any sharp collapse and financial crisis will cause the growth will be lower than the original estimate assumed. The most important reason, it should be noted that some companies stand still budgets for the purchase of equipment" - the analyst .
As for the proportion of market share of notebook manufactured by large companies, and those built by small, often multi-company or company brand niewyrobionej yet, it sprzedajr in Poland is mainly international corporations. D. Godos: "It is well known, although some brands such as NTT, Aristo, Icom, California Access, Notestar the Optimus, but their combined share of the amount of notebooks sold in Poland accounts for about 3% of the market. By the end of most of these players can sell a total of over 20 thousand. units, which translates N.B to 0.5% of the market. " Small companies operating locally, making the notebooks also can not boast of a significant market share, which is estimated at 3%.
In the case of desktop case is slightly different. "7 In the first ten companies in 10 Polish companies and only 3 to international players. In addition, as interest, in addition to 'brandowych' producers' share of the smaller desktops, local sk?adaczy is over 45%!" - D. Godos inform.
Buy or made?
In today's financial crisis, users suffer from it. Therefore, we asked our call so that the situation is more likely in Polish realities:
- Users buy pecety large producers, because they believe that in difficult times it is the best investment, or:
- Users buy pecety filed by small companies or self kompletuj? the necessary components, since they consider the economic factor as decisive?
"Clients have their habits, for which the financial crisis should not affect significantly. If the company is buying equipment przyzwyczai?a for years to buy from local typesetter and is satisfied with the service, will probably continue to do so. May extend the life cycle of PCs but the decision from whom to purchase the equipment will remain the same. The prices of branded machines in the event of increased price competition has already declined to a level similar to the computers made the price so it is no longer the decisive criterion for deciding to purchase "- D. Godos think.
What about resellerami?
D. Godos argues that in a small typesetter is a concept almost identical to the reseller, so in addition to computers he is offered the whole range of other products. For such entities slowdown in PC sales growth will also be felt as for the producers. "In the slowdown will be looking closely at it a little closely, which products have the greatest potential and to tailor its offer ... on average, suffer as much as all the IT products market ..."
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